MARKETING

BRAND MARKETING

Ounass operates in a media landscape that sits at the intersection of luxury fashion and technology, and our Brand Marketing team navigates both. Brand Marketing Executives build and manage the relationships with press, editors and cultural figures that keep Ounass at the centre of the conversation in the GCC and beyond.

The team shapes how Ounass is perceived, through the stories told about it, the events that bring it to life, and the partnerships that extend its reach into new communities. It is brand-building work that demands an understanding of luxury, of media, and of a market with its own distinct appetite and cultural codes.

PERFORMANCE MARKETING

If Brand Marketing builds the story, Performance Marketing ensures it reaches the right person at the right moment. Across paid and organic search, retail media, paid social, affiliates and influencer partnerships, the team operates with precision at every channel that drives traffic, conversion and new customer acquisition for the platform. The team combine data and commercial insights to ensure Ounass commands its position across every touchpoint. Marketing Services handles the commercial partnerships and affiliate relationships that extend the platform's reach further still.

CONTENT MARKETING

The Content Marketing team is the cornerstone of our customer engagement strategy, spearheading creative and compelling content: from seasonal campaigns to social activations, exclusive interviews and more. Divided into four specialised areas — Brand and Campaigns, Automations, Social Media, and Project Management — the team combines a creative approach with data-informed decisions, competitor analysis, and extensive industry knowledge, ensuring our content remains at the forefront of industry trends while meeting our audience's preferences.

Together, these are the people who make sure the ambition of the brand and the intelligence of the platform translate into measurable, compounding growth.