BUYING

Across more than 1,200 brands, from established luxury houses to the labels redefining what the category means, every brand and product is selected with intent and with a clear understanding of our customer: discerning, knowledgeable, and uncompromising in their expectations. The role takes our buyers to the fashion capitals, the trade shows, and directly into the rooms where collections are created.

Many of our brand relationships run deep enough that we work with them to create exclusive capsule collections for Ounass, including product that exists nowhere else in the region. Our Marketplace complements our own-bought assortment, allowing us to broaden the edit further and give our customers access to an even wider selection of leading global brands. But buying here is not purely instinct, it is rigorous. Our buyers analyse performance daily, weekly and monthly, reading trends, responding to the market, and working closely with commercial, planning and merchandising teams to ensure that what we bring in performs to its full commercial potential.

The Middle East luxury customer is one of the most sophisticated in the world. Our Buying Team are the people who understand them best.