The Production team includes digital production, the studio team, English copy team and Arabic copy team. The digital production team is responsible for getting products live on our website with English and Arabic copy alongside images. This specifically relates to our product description pages (PDP).

The Studio Team oversees physical inventory movement. This is followed by styling, where they are responsible for building and coordinating looks. Photography is responsible for the aesthetic and technical aspects of the shoot and post-production. They also retouch images and offer quality assurance.