Job Purpose

The Digital Marketing Assistant – Influencer Marketing will support the planning, coordination, execution, and reporting of influencer marketing activity across fashion, beauty, and lifestyle categories. The role is operational and execution‑focused, supporting campaigns from briefing through to content tracking and performance reporting.

The position plays a key role in ensuring influencer campaigns are delivered on time, on brand, and in line with commercial objectives, while maintaining accurate trackers, documentation, and reporting.

Reporting, Interaction Lines & Relationships

Key Internal Relationships

• Influencer Marketing Team

• Brand Marketing Team

• PR & Communications

• Creative & Editorial

• Digital Marketing & Trading

• Merchandising & Planning

Key External Relationships

• Influencers and content creators

• Influencer agencies and management companies

• Third‑party platforms and vendors

Essential Roles & Responsibilities

Reporting & Analysis

• Maintain and update influencer and campaign tracking dashboards

• Support weekly and monthly reporting on influencer performance (reach, engagement, content output)

• Track UGC delivery, usage rights, and campaign results

• Support competitor and market research to identify influencer trends and opportunities

• Consolidate influencer costs and flag variances where required

Influencer Campaign Support

• Support end‑to‑end execution of influencer campaigns, from briefing to posting

• Build and maintain influencer databases and profiling sheets

• Coordinate influencer seeding, gifting, and content timelines

• Liaise with influencers and agencies to ensure deliverables are received on time

• Support contract coordination, approvals, and payment tracking

• Track content usage rights and ensure correct documentation

Operational & Cross‑Functional Support

• Coordinate campaign assets and timelines with Creative, PR, and Brand teams

• Maintain influencer marketing calendars and trackers

• Ensure alignment with Merchandising on product availability ahead of posting

• Support internal communication around campaign launches and key moments

• Assist with ad hoc requests related to influencer and social initiatives

Job Requirements

Education

• Bachelor’s degree in Marketing, Communications, Business, Media, or a related field

Experience

• 0–2 years’ experience in digital marketing, influencer marketing, PR, social media, or related fields

• Internships, freelance work, or project‑based experience is an advantage

Eligibility

This role is only open to UAE nationals in line with Nationalisation compliance requirements.

Knowledge & Skills

• Strong organisational skills with high attention to detail

• Comfortable working with Excel / Google Sheets and trackers

• Strong interest in influencer marketing, digital trends, and social platforms

• Ability to manage multiple workstreams in a fast‑paced environment

• Strong communication and stakeholder management skills

• Commercial awareness and curiosity to understand campaign performance

• Proactive, agile learner with a positive, solution‑oriented mindset

Languages

• English (mandatory)

• Arabic (advantage)

Core Competencies

• Collaboration

• Agile Learner

• Customer Focus

• Managing Multiple Priorities

• Attention to Detail

KPIs

• Accuracy and timeliness of influencer campaign delivery

• Quality and upkeep of trackers and reporting

• Adherence to timelines and campaign SLAs

• Stakeholder feedback and collaboration effectiveness

Disclaimer

Statements in this job description are intended to reflect, in general, the duties and responsibilities of the position and are not to be interpreted as totally inclusive.