We are seeking a strategic and data-driven Head of Performance Marketing & Insights to support performance marketing growth while providing deep analytical insights into campaign efficiencies, budget allocations, and ROAS optimization, boosting CAC and LTV.  

This role is ideal for someone with a strong analytical background who can identify opportunity areas spaces, validate hypotheses with data, and present data-driven solutions, AB Testing roadmap ensuring best ROAS across all digital channels, combined with strong hands-on expertise in paid media, customer acquisition, and digital marketing performance tracking. 

As a key member of the marketing team, you will lead in budget forecasting, channel-mix modelling, and Campaign Performance analysis, ensuring the best ROAS across digital channels and hyper-personalized marketing messaging. You will also collaborate with Finance, Commercial, Marketplace, and CRM teams to align marketing spend with overall business objectives across all dimensions. 

Key Responsibilities: 

Marketing Performance & Growth Strategy 

• Assist in defining and implementing a data-driven performance marketing strategy across Paid Search, Paid Social, Display, Affiliates, and Influencer channels. 

• Drive ROAS optimization, acquisition efficiencies, and customer retention strategies by leveraging insights and predictive modeling. 

• Contribute to investment allocation between all digital channels, balancing short-term performance with long-term brand growth. 

• Oversee campaign execution, budget pacing, and best in class performance tracking to ensure all paid media investments align with business KPIs. 

• Collaborate with marketing, finance, and commercial teams to recommend and test investment scenarios and media allocation strategies. 

Marketing Analytics, Insights & Forecasting 

• Collaborate with Data teams to enhance marketing performance reporting dashboards to ensure data accuracy and actionability. 

• Conduct in-depth analysis of campaigns performance across various digital channels to identify trends, insights, and areas for improvement. 

• Identify key marketing opportunities, formulate hypotheses, and use data to validate and present actionable solutions for improving customer lifetime value (LTV), acquisition efficiencies (CAC), and marketing spend effectiveness. 

• Guide and present weekly, monthly, and annual forecasting, delivering actionable insights to senior stakeholders. 

• Work closely with data engineering & BI teams to ensure seamless data integration from eCommerce, CRM, and app + web analytics sources into the data lake. 

Innovation & Trends: