What you'll be doing?

• Coordinate with internal stakeholders, including Finance, Marketing, Content, Editorial, and Procurement, to facilitate seamless activation.
• Liaise with third-party suppliers to develop concepts and adaptations as per requirements.
• Ensure all activations meet brand standards and maintain the highest quality.
• Prepare reports with insights, feedback, and recommendations for continuous improvement.
• Ensure projects are delivered on time and within budget.
• Assist in executing PR strategies across online and offline media channels.
• Manage PR and influencer requests, ensuring adherence to brand guidelines and processes.
• Support the planning and execution of brand activations, launch events, press mailings, and media coverage initiatives.
• Distribute PR materials according to the PR calendar and strategic priorities.
• Assist in drafting press releases, speeches, editorial content, and other PR materials in alignment with brand guidelines.
• Monitor and analyze press and influencer coverage, strengthening relationships to maximize brand exposure.
• Develop systematic reporting for PR activities, including monthly reports and post-event analysis.
• Support special editorial projects and PR initiatives.
• Manage invoices, payments, and budgets related to brand activations.

What we are looking for?

• 1–2 years of experience in PR, media, advertising, luxury brands, online retail, digital communications, or publishing preferred.
• Experience in writing and reviewing PR releases, with familiarity across various media formats.
• Strong understanding of the luxury fashion industry and its evolving landscape.
• Highly customer-focused, with a commitment to prioritizing the customer experience.
• Strong analytical skills, with proficiency in analytical software and tools.
• Ability to manage multiple projects in a fast-paced environment while maintaining quality and efficiency.
• Excellent project management and organizational skills, with the ability to prioritize, multitask, and maintain attention to detail.
• Proactively monitor industry trends, providing strategic recommendations as needed.