At Ounass, the Middle East’s leading luxury e-commerce platform, every piece of content is an opportunity to connect, inspire, and engage our customers.
We are seeking a Content Automation Strategist to transform our high-volume content production into a seamless, data-driven, and AI-powered operation—without compromising our editorial excellence or signature luxury tone of voice.

This is a unique opportunity to combine strategic process optimisation with cutting-edge personalisation, ensuring every touchpoint in the customer journey feels timely, relevant, and unmistakably Ounass.

What You’ll Do

Streamline & Optimize Workflows

• Audit and map copy production across homepage, CRM, SEO, brand marketing, and BAU touchpoints.

• Identify inefficiencies and optimise resource allocation between human-crafted and automated content.

• Design scalable templates for recurring formats (Read & Shop, Shop-in-Shop, gifting hubs, newsletters).

• Implement tools and automation solutions—leveraging platforms like Contentful, Jira, AI copy tools, and collaborative workflows.

Deliver Personalised Content at Scale

• Partner with CRM and Data teams to define audience segmentation strategies and rules-based triggers for personalised content.

• Deploy automated personalisation across channels—email, app, homepage, and push notifications.

• Integrate first-party data to elevate targeting beyond basic segmentation.

• Collaborate with Data Science to create predictive content models and A/B testing automation.

Governance & Quality Control

• Establish AI content generation workflows with brand safety, quality control, and compliance protocols.

• Create governance frameworks to ensure AI-assisted content reflects Ounass’s luxury positioning.

What We’re Looking For

• Bachelor’s degree in Marketing, Communications, Journalism, Digital Media, or a related field (Master’s degree in Marketing, Digital Strategy, or Data-Driven Marketing is a plus).
• 5–7 years of experience in content operations, content strategy, marketing automation, or lifecycle marketing—preferably in luxury, fashion, or e-commerce.

• Proven track record in delivering personalised, data-driven content at scale and optimising production workflows

• Strong expertise in personalised content creation at scale, mapped to customer lifecycle journeys.

• Deep knowledge of editorial, CRM, SEO, performance, and UX copy production.

• Hands-on experience with CMS (Contentful preferred), workflow tools (Jira, AirTable), and AI content tools.

• Proven ability to balance operational efficiency with luxury brand tone and creative storytelling.

• Experience in fashion, luxury, or e-commerce content production is highly desirable.

• Excellent cross-functional collaboration and communication skills.

What You’ll Deliver

• End-to-end content process audit and maturity assessment.

• Resource allocation plan for human vs. automated content.

• Templated formats for high-impact recurring content.

• Personalised content automation systems and governance models.

• AI-driven content workflows and brand safety protocols.

• First-party data integration strategy for personalisation.

• Customer journey maps with automated triggers.

• Predictive analytics and A/B testing automation.

• ROI measurement framework for automation initiatives.

• Skills development roadmap for AI tools adoption.